DOUG BEGHTEL/The OregonianRep.
Earl Blumenauer, D-OR, this week asked the FDA to issue a voluntary recall notice for Brazilian Blowout, a salon hair straightener. Congressman Earl Blumenauer wants
Brazilian Blowout, a formaldehyde-laced salon hair straightener, off the shelves. The Oregon Democrat this week urged the
U.S. Food and Drug Administration to issue a recall notice and persuade GIB, the southern California company that makes and sells Brazilian Blowout, to voluntarily pull the product from the market.
The company's response: No way.
"With all due respect, I'm not concerned about it," Mike Brady, Brazilian's chief executive officer said Wednesday, when he learned of Blumenauer's letter to the FDA. "We're gonna continue to offer a product that gives people the hair of their life."
Most cosmetic product recalls are voluntary and companies typically cooperate when the FDA asks for one.
Because of the ongoing Brazilian Blowout investigation, FDA officials declined to comment, except to say that they expect the company to correct violations outlined in a warning letter the FDA sent earlier this month. It told Brazilian to quit misleading customers and misbranding its product as "formaldehyde-free."
RANDY L. RASMUSSEN/The Oregonian
Molly Scrutton, a stylists at Platform Artistic Salon in the Pearl District, suffered frightening symptoms after using Brazilian Blowout on clients. Her concerns led to state and federal testing, which showed the product contained unsafe levels of formaldehyde. Blumenauer has railed against the high-end hair treatment since last October, when
stories in The Oregonian detailed the plight of a Pearl District stylist who suffered chest pain, a nosebleed and other problems after using Brazilian on clients. Her concerns prompted testing by
Oregon Health and Science University's Center for Research on Occupational and Environmental Toxicology and the state's Occupational Safety & Health Division.
Results showed Brazilian Blowout contained unacceptably high levels of methylene glycol, or liquid formaldehyde; subsequent tests in a federal lab showed similar results. OSHA issued a nationwide hazard alert.
Studies link workplace formaldehyde exposure to higher-than-expected incidence of nose and throat cancer, according to the
U.S. Centers for Disease Control and Prevention.
Brazilian was a hit with customers, who paid $250 to $350 for the 90-minute treatment. It transformed frizzy or damaged hair into silky locks. But the controversy prompted many stylists worldwide to drop it.
"It was a letdown for the industry," said Angeline Jones of downtown's
Europa Salon. "We had thought it was a fabulous product. It turned out to be not what we originally thought it was."
Jones was among the stylists who recently received a letter from Brazilian claiming that "all OSHA and independent air-quality tests ... have yielded results well below even the most stringent of OSHA standards."
"I didn't believe the company," said Jones, who no longer offers the treatment.
On its website earlier this week, Brazilian posted a form letter titled "Stylists unite to defend the OSHA Proven Safety Record of Brazilian Blowout!," and encouraged hairdressers to send a copy to the FDA. It urged the agency to review air monitoring test results, which the letter claims fall within safety standards.
Wednesday, a note to stylists on the website said: "You can continue to confidently offer the Brazilian Blowout."
Blumenauer's fiery letter to the FDA begs to differ.
"The health hazard posed by Brazilian Blowout's products is clear, and the marketing and public relations practices that the company continues to employ are grossly deceptive to businesses and consumers," it reads. "Brazilian Blowout is clearly acting without regard for public health and intervention by the FDA is necessary."
Earl Blumenauer asks the FDA to recall Brazilian Blowout | OregonLive.com